Inspiration day at Systembolaget

Digital meeting with 50 coworkers at Systembolaget with the intent of sharing real-life experiences and providing inspiration. Jonas Hessler talked about the Retail Playbook and shared his experiences from more than 15 years with IKEA. In essence, a customer focused and systematic way of doing business development, with the ability to steer towards a desired effect and a built-in learning in the process.